Travis and Kevin talk with Roderick Jefferson, CEO of Roderick Jefferson & Associates about what sales enablement is, common mistakes, and The 5 Ps, and more.

Travis and Kevin talk with Roderick Jefferson, CEO of Roderick Jefferson &amp; Associates about what sales enablement is, common mistakes, and The 5 Ps, and more.

Getting Sales Enablement Right with Roderick Jefferson

Growing your company’s revenue is no longer about generating thousands of leads at the top of the funnel and sales making 100’s of dials per day.  Sales, marketing, and all things revenue are evolving fast.  Successful companies’ growth now comes from a blend of sales enablement, operations, technology, social, and community building.  

The shift has already started, and we're here to help you better understand how to be on the front lines of innovation.  

New technologies. New roles. New approaches. New playbooks. 

On this podcast, we take a deep look at what's happening around us. We talk with innovators who are driving results for their clients. 

It’s more than just sales and marketing.  

If you are looking to grow personally and professionally, this show is for you.

Business

Marketing

Careers

Management

Growing your company’s revenue is no longer about generating thousands of leads at the top of the funnel and sales making 100’s of dials per day. Sales, marketing, and all things revenue are evolving fast. Successful companies’ growth now comes from a blend of sales enablement, operations, technology, social, and community building. The shift has already started, and we're here to help you better understand how to be on the front lines of innovation. New technologies. New roles. New approaches. New playbooks. On this podcast, we take a deep look at what's happening around us. We talk with innovators who are driving results for their clients. It’s more than just sales and marketing. If you are looking to grow personally and professionally, this show is for you.

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Getting Sales Enablement Right with Roderick Jefferson

Getting Sales Enablement Right with Roderick Jefferson