In this episode we are joined by Sam Calder, founder and boss of Rule 28, the London-based aero brand.

Sam discusses how he started Rule 28 almost by accident after experimenting with aero gains while at university.

In the conversation he talks about the frustration and the flattery that comes with spotting world tour teams and leading track and TT racers wearing his gear.

He also dispels one or two aero myths - including tight is not always right.

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