Strong product differentiation could be the difference between a hot seller bringing in millions or a dud that just sits on the shelf. David Bryant, the owner of OFR Brands, has over a decade of experience in sourcing successful products. In this debut episode of Alibaba.com Sourcing Insights, he will share tips on battle scars to avoid and tips for success, including: 

 

• How product differentiation—making a product special, unique, and valuable—is the difference between success and failure today
• How sourcing digitally and globally from suppliers that provide customization and modification services through platforms like Alibaba.com is the key to business success

 

We also discuss:

• A technique for better communication during the current supply chain disruption and the value of “verified suppliers” on Alibaba.com
• What timelines to aim for when sourcing
• The value of supply history when dealing with a new supplier

You’ll also hear David’s old-school method for making changes to his products and why it remains effective ten years later...

Check out our three most downloaded episodes:

• How to Simplify your Sourcing on Alibaba.com: Insights from Ciara Cristo
• Kickstarter Confidential: Insider Tips from the CEO - Live at CoCreate
• Crowdfunding Success Secrets: LaunchBoom's Strategies for Product Ideation and Marketing with Will Ford

 Previous guests include Rudy Mawer, CEO of Mawer Capital; Tony Parker, four-time NBA champion and Founder and President of Infinity Nine Group; Mike McClary, CEO of Amazing.com; Jason Feifer, Editor-in-Chief of Entrepreneur Media; Kia-Shun Voltz, Chief Executive Officer of ShampooTime; Matt Jones, Founder of The Crease Beast; and Julianna Dahbura, Founder of Deco Beauty. 

B2B Breakthrough Podcast is handcrafted by our friends over at: fame.so