In this episode, Melinda Emerson converses with Kayla Fioravanti about the CBD industry, discussing its misconceptions, the importance of transparency, and the challenges of social media advertising. They explore opportunities, common mistakes, and the value of mentorship in the business. The episode also touches on running a small family business in the CBD sector.
(0:00) Introduction and background of guest, Kayla Fioravanti
(4:16) Discussion on the CBD industry, its misconceptions, and transition from aroma therapy
(10:59) Importance of transparency and selecting a manufacturer in the CBD industry
(12:47) Challenges and limitations of social media advertising for CBD businesses
(15:00) Sponsor: Melinda Emerson's book "Become Your Own Boss in 12 Months"
(16:37) Opportunities and mistakes in the CBD industry
(18:59) Insights on running a small family business in the CBD industry
(20:38) The value of mentorship in business and Kayla Fioravanti's favorite resources
(22:48) Closing remarks and promotion of Melinda Emerson's book "Become Your Own Boss in 12 Months"