Dr. Andrea Simon is a corporate anthropologist, accomplished author, and trained practitioner in Blue Ocean Strategy.

For this conversation, Myles and Allyn are joined by Level Agency partner Patrick Van Gorder for a discussion on what Blue Ocean Strategy is, how it connects with Test. Learn. Grow., and ways to implement it in marketing strategy.

To learn more about Dr. Andrea Simon, we suggest checking out her two books: "On the Brink" and "Rethink".

For more information on this podcast, visit us online. Have feedback on the show? We'd love to hear from you! Email us at [email protected].