If you ask the average creative entrepreneur what their biggest challenge is, 7 times out of 10 they will say either 1) getting more clients or 2) making more money.

Most people think in order to get more clients, you need to do MORE: offer more services at more price points for more types of clients. But the do more approach comes with some serious drawback

• You end up spread too thin across too many small projects.
• You struggle to attract clients as a “generalist”
• Your processes are challenging to manage inside of your business.

The way to make more money and consistently attract the right clients is not by doing more but doing less. That’s why it is critically important to have a clear niche for your business.

A niche is a description of who your business helps and how you help them. In this episode, I’m walking you through how to get started with defining a niche. We are talking about:

• A simple framework for defining your niche
• An exercise to help you discover where you should focus
• How to know whether your niche is the right choice for you
• Frequently asked questions from creative entrepreneurs defining a niche for the first time.

Links

Building a Storybrand, by Donald Miller

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