A new year is an opportunity to start fresh and hit the ground running. What’s your digital marketing plan look like? Is it all ready to go or are you still tweaking it?

We’re chatting with Toccara Karizma, digital marketing consultant, data lover, and dream setter. As a single mom she has grown a thriving eCommerce brand across 15 countries and scaled marketing clients to reach over 30 million customers. With a name like Karizma you already know this is going to be an unforgettable episode!

Tocarra specializes in showing you how to multiply sales through social media, SEO and digital marketing campaigns - to bring in more revenue and create your dream lifestyle.

We took pages of notes, but distilled our takeaways down to these 6 things:

1. Don’t forget to grab your Facebook Pixel
2. Compete against yourself
3. It might a good idea to go omnichannel (multiple platforms) 
4. Make sure you are making data driven decisions
5. Do a full audit of your website before starting Facebook ads
6. When you are starting your ads split testing is gold

To connect with Toccara check her out on:

Instagram + www.toccarakarizma.com

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