274. Getting Started with Social Media for Small Business with Peg Fitzpatrick

Getting Started with Social Media for Small Business with Peg Fitzpatrick In today's episode, Peg Fitzpatrick chats with Erik Fisher on the topic of social media for small business. Peg is the co-author along with Guy Kawasaki of the book The Art of Social Media: Power Tips for Power Users. In this conversation we're diving into social media for small businesses, tackling the common misconceptions and challenges business owners face when entering into the digital world. What we with discuss Peg Fitpatrick: + The significance of reaching the right people versus large follower counts + Tailoring content for specific audiences + Managing multiple roles and the necessity of delegating social media tasks + Training an internal team member, using resources like Meta's training for Instagram and Facebook + Creating brand guidelines and leveraging free educational resources + Allocating time for social media check-ins and engagement + Planning and scheduling content to ensure consistency + Using an editorial calendar for planning + Misconceptions about the role of social media in sales and customer service + The cost vs. benefit analysis of hiring a social media manager + Choosing platforms based on personal enjoyment + Creating a brand persona and identifying the ideal customer + Using brand personas to tailor content for specific customer groups + Importance of an editorial calendar for content organization +Combining a basic landing page with an active social media presence + Incorporating traditional marketing with social media strategies Resources from This Episode: Find more of Peg’s content The Art of Social Media: Power Tips for Power Users Meta Blueprint Training Plann That   Sign up for our FREE Business Course — for those who want to start a business, currently have a business and want to grow, or have a skill that they want to turn into a business. Understand the 7 Phases of A business, so you know where you are now and where you need to go next! - at https://www.millionaireuniversity.com/training. Subscribe to the Millionaire University newsletter today for ongoing FREE Business Training. Thank you, Peg Fitzpatrick! If you enjoyed this episode with Peg Fitzpatrick, let us know by clicking on any of the links below to send him a quick shout-out: Instagram, Twitter, Facebook, Youtube, TikTok and LinkedIn. We'd love to hear from you! And if you want us to answer your business questions on an upcoming episode, drop us a line at [email protected].