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Getting Started With Social Media for Small Business With Peg Fitzpatrick (MU Classic)
#344 In today's episode, Peg Fitzpatrick chats with Erik Fisher on the topic of social media for small business. Peg is the co-author along with Guy Kawasaki of the book The Art of Social Media: Power Tips for Power Users. In this conversation we're diving into social media for small businesses, tackling the common misconceptions and challenges business owners face when entering into the digital world.
(Original Air Date - 2/28/24)
+ The significance of reaching the right people versus large follower counts
+ Tailoring content for specific audiences
+ Managing multiple roles and the necessity of delegating social media tasks
+ Training an internal team member, using resources like Meta's training for Instagram and Facebook
+ Creating brand guidelines and leveraging free educational resources
+ Allocating time for social media check-ins and engagement
+ Planning and scheduling content to ensure consistency
+ Using an editorial calendar for planning
+ Misconceptions about the role of social media in sales and customer service
+ The cost vs. benefit analysis of hiring a social media manager
+ Choosing platforms based on personal enjoyment
+ Creating a brand persona and identifying the ideal customer
+ Using brand personas to tailor content for specific customer groups
+ Importance of an editorial calendar for content organization
+Combining a basic landing page with an active social media presence
+ Incorporating traditional marketing with social media strategies
Find more of Peg’s content
The Art of Social Media: Power Tips for Power Users
Meta Blueprint Training
Plann That
If you enjoyed this episode with Peg Fitzpatrick, let us know by clicking on any of the links below to send him a quick shout-out!
For more information go to MillionaireUniversity.com
To get access to our FREE Business Training course go to MillionaireUniversity.com/training.
And follow us on:
Tik Tok
Youtube
To get exclusive offers mentioned in this episode and to support the show, visit millionaireuniversity.com/sponsors.
Want to hear from more incredible entrepreneurs? Check out all of our interviews here!
Learn more about your ad choices. Visit megaphone.fm/adchoices
View all episodes
By Millionaire University#344 In today's episode, Peg Fitzpatrick chats with Erik Fisher on the topic of social media for small business. Peg is the co-author along with Guy Kawasaki of the book The Art of Social Media: Power Tips for Power Users. In this conversation we're diving into social media for small businesses, tackling the common misconceptions and challenges business owners face when entering into the digital world.
(Original Air Date - 2/28/24)
+ The significance of reaching the right people versus large follower counts
+ Tailoring content for specific audiences
+ Managing multiple roles and the necessity of delegating social media tasks
+ Training an internal team member, using resources like Meta's training for Instagram and Facebook
+ Creating brand guidelines and leveraging free educational resources
+ Allocating time for social media check-ins and engagement
+ Planning and scheduling content to ensure consistency
+ Using an editorial calendar for planning
+ Misconceptions about the role of social media in sales and customer service
+ The cost vs. benefit analysis of hiring a social media manager
+ Choosing platforms based on personal enjoyment
+ Creating a brand persona and identifying the ideal customer
+ Using brand personas to tailor content for specific customer groups
+ Importance of an editorial calendar for content organization
+Combining a basic landing page with an active social media presence
+ Incorporating traditional marketing with social media strategies
Find more of Peg’s content
The Art of Social Media: Power Tips for Power Users
Meta Blueprint Training
Plann That
If you enjoyed this episode with Peg Fitzpatrick, let us know by clicking on any of the links below to send him a quick shout-out!
For more information go to MillionaireUniversity.com
To get access to our FREE Business Training course go to MillionaireUniversity.com/training.
And follow us on:
Tik Tok
Youtube
To get exclusive offers mentioned in this episode and to support the show, visit millionaireuniversity.com/sponsors.
Want to hear from more incredible entrepreneurs? Check out all of our interviews here!
Learn more about your ad choices. Visit megaphone.fm/adchoices