GETTING STARTED WITH VIDEO & BEST VIDEO EQUIPMENT TO USE | SwenkToday #135

If you are wondering how you can get started with creating amazing videos on a consistent basis and the equipment I use... In this video, I'll tell you exactly what equipment you need to make professional looking videos. I've had a lot of people complimenting my videos and asking how I make them. So, I made a video about making videos :) If you have a lot of stuff in your mind and you're wanting to use those thoughts to help, educate and entertain people then this is the video for you. I've made over 1,000 videos in my lifetime - between personal, business and Jeep (hobby) videos. Here's my steps and tips for making great videos. 1. Get thoughts on paper first. Figure out the story to tell in the video. And it's important to know who your audience is, so you know what story they want to hear. If your audience is too general, then your video won't make an impact because it's not for anyone specific. 2. Don't compare yourself to anyone else. You're not Casey Neistat or Gary Vaynerchuck. You do you. You can model other people, but be genuine and you're videos will be better for it. 3. Equipment - use what you've got at first. I used my iPhone and iPad with a good plug-in mic in the beginning. You also need good lighting. As you getter better, you may want to invest more in equipment. Here's the current list of what I'm using: camera: Canon DSLR T5-I light: O-ring light tripod: Joby gorillapod mic: Rode mic (plug-in, not battery) software: Final Cut Pro 4. What's the hook? What's the takeaway? Be clear upfront with this information so people can decided right away whether they want to watch or not. 5. After the intro, I like to throw in a bumper. This is to show some authority, so in my case it's some video of me on stage, speaking to clients, etc. This is just 6-seconds or so. 6. Edit in the breaks. When I edit I like to find places where there's a long pause, an "umm" or a stumble so I can get rid of those and create a hard break. These break grab attention and break up the monotony of a video. 7. Use some B-roll. If you don't know what B-roll is, it's the footage used while I'm narrating the scene. I have a monthly subscription to VideoBoss.com but you can use anything similar. 8. Add in music to underlay the sound and emotion for your video. I use Epidemic Sound, which is a legal way to play licensed music. Using the right music allows you to steer the viewers emotions and effect the mood of the story you're telling. So, that's everything! What are you using to make your videos? Comment below and share your questions so I can help you make better videos. DSLR Rodes shotgun microphone https://www.amazon.com/dp/B00CAE8PM4?aaxitk=tZBh6DGmFHHa1eupekihpw&pd;_rd_i=B00CAE8PM4&pf;_rd_m=ATVPDKIKX0DER&pf;_rd_p=3534726502&pf;_rd_s=desktop-sx-top-slot&pf;_rd_t=301&pf;_rd_i=rode+microphone&hsa;_cr_id=8446499670001 Tripod https://www.amazon.com/GorillaPod-Flexible-Ballhead-Mirrorless-Cameras/dp/B002FGTWOC/ref=sr_1_cc_1?s=aps&ie;=UTF8&qid;=1525275740&sr;=1-1-catcorr&keywords;=joby+tripod Ring Light https://www.amazon.com/Fluorescent-Photographic-Photography-Relfector-Background/dp/B00XBPIB3E/ref=sr_1_24?s=electronics&ie;=UTF8&qid;=1525275768&sr;=1-24&keywords;=ring+light Music for YouTube: http://epidemicsound.com Stock video footage: https://www.videoblocks.com/ =========================================== SUBSCRIBE NOW to follow my entrepreneurial journey. https://www.youtube.com/playlist?list=PLDvZHFVeqEMq58q6tMoyMK-ufpp0ysoVP =========================================== JASON SWENK IS AN AGENCY ADVISOR THAT GUIDES MARKETING AGENCIES THROUGH A PROVEN FRAMEWORK FOR GROWING THEIR AGENCY FASTER & EASIER. Fresh out of college Jason was off to work for Arthur Anderson, one of the big 5 consulting firms. He quickly realized that he could never work for anyone other than himself. He decided to change direction, launch a digital agency that quickly grew to a multi-million dollar operation working with brands such as AT&T;, Hitachi and Lotus Cars. After 12 years of steady growth, the agency caught the attention of bigger agencies and Jason sold it in 2012. Now, Jason leads http://JasonSwenk.com, a unique media company & consultancy helping marketing agencies grow & scale their agencies faster by applying the framework that he used to grow, scale and eventually sell his agency. Jason has helped over 10,000 agencies in 23 countries meet or exceed their business goals. Jason currently hosts two shows that are available for download… The Smart Agency Master Class Podcast, dedicated to providing tactics and strategies to agency owners and decision makers that cut through the BS, focus on exactly what works and what doesn’t; and SwenkToday a daily VLOG that documents the entrepreneur journey of building another multimillion dollar business, where he share the latest strategies, and answers the most burning questions entrepreneurs have.