9: Getting Started With Video To Grow Your Sales [Social Selling Series]

Hi there friend! Thank you for joining me for the 3rd episode in our social selling series. In episode 8, the one right before this one, we talked with social selling and LinkedIn expert Brynne Tillman about how to strategically use LinkedIn to grow your sales and your authority. That episode has been very well received and I have gotten a ton of positive feedback from listeners through linked in and email so that’s been great.  In fact, it is the most downloaded podcast that I’ve had to date. So if you haven’t already, I would really encourage you to take a listen to that episode – again it’s the episode right before this one – number 8. In the first episode of the series episode 7, “Social Selling Is all About Value”, with sales expert Barb Giamanco we break down how to deliver value in our social selling efforts that will open more doors and build better relationships with our targeted prospects. Its another great episode that lays out the foundation of social selling with great examples.  Today we are focused on one of the hottest topics in sales and marketing right now and that is how to leverage video in social selling to build relationships and authority and draw leads into your sales funnel. It will come as no surprise to many of you, that video - much like audio, has a profound ability to create connections with your potential buyers. And our expert guest today is just the person to break down the basics of getting started with video.  Cheryl Tan has a fantastic background in broadcast journalism, where over 20 years in TV news she perfected her interviewing and storytelling skills. Over the years she has put thousands of people on camera so she knows her stuff. Now she shares those skills with fellow businessowners who want to tell the stories of their companies through video or through the media. Through consulting and done-for-you video services, she helps entrepreneurs be seen as experts in their field - she is on a mission to help people find their voice and bring their stories to life on video. Cheryl is the host of the "STANDOUT with Cheryl Tan" podcast, where she shares strategies you can use right now to get noticed and be seen as a thought leader in your industry. It’s a great podcast packed with valuable tips and best practices. You can catch up on past shows at CherylTanMedia.com. Now I’m going to get honest here with you for a moment. This is an important masterclass episode for me personally as I haven’t really embraced the use of video yet or at all really. If I’m being honest, I’ve been a little intimated by it. The reasons why have varied –  I’m always tyring to figure out the rules of engagement, “should it be casual and spur of the moment or structured and training like?”, “What should I wear? Is it ok to shoot in my house? What kind of camera and background should I have?”…  All of that being said, I recognize how important video is for my business and I am dedicated to overcoming the mental roadblocks I have around using video. And I’ve made it a huge part of my marketing plan for the next few months.  So if you’re like me, you recognize that you need to embrace video and leverage it in your business and sales routine and are looking for the basics on how to get started this masterclass is for you. Now if you’re one of those people who are comfortable and rocking your videos (you’re amazing!), stay tuned anyway because I think you’ll find some great nuggets in here to help you refine and improve your efforts as well.  In this interview we are going to touch on some great, actionable tips for getting started with video, including:  How to build authority in your niche through video Leveraging video to level the playing field between you and larger or more well established competitors  How to enhance your lead generation and sales conversations using video  This will be a great primer on video. I have my pen and paper out and I’m ready to take notes!  This episode is brought to you by   My own strategy sessions.  Are you focused on growing your sales, business and impact and looking for some quick, actionable advice on how best to move forward? Are you focused on obtaining a big dream client and need some actionable advice on how to get their attention and land the deal? Or maybe you want to drive more leads into your business but need some guidance on where to invest? A strategy session may be just the thing that can help you move forward quickly. It’s a video conference where you and I get together one on one to talk about your specific situation and we detail the actions that you can take to get you to where you want to be. It’s a mini coaching session designed to help you get some clarity quickly. You can find out more and book a session right from my site.  Just click here to request your session.  I would also like to invite you to subscribe to the podcast. All you have to do, is hit the subscribe button right next to the podcast episode that you’re listening to and you’ll get all of the revenue generations strategies and skills that you need to build your business. Plus, you’ll be sure to get the special bonus episodes that I am planning for you. Click here to subscribe in iTunes! And if you’ve found the podcast helpful to your business or your personal development I would so appreciate you taking a minute to give it a 5-star rating. And if you feel that I’ve earned it, I would be so honored if you left a review to help the podcast grow and find others who may benefit from the information as well. Just click here to review, select “Ratings and Reviews” and “Write a Review” and let me know what you enjoy about the podcast. Thank you! Shout Out Of The Week Speaking of 5 star reviews – we have yet another one this week! Id like to give a shout out and a big old virtual hug to horsegirldsi who left a great review this week: I am honored that you have listened horsegirldsi and I am so very grateful for the review and your kind words. We now have listeners from 22 countries and counting which really blows my mind. Thank you to all of you who are tuning in, seeing those numbers every week is so very encouraging to me as I know how valuable your space and time is, I feel so blessed to have you spending some of it here with me.  Resources Mentioned In This Episode Meredith’s Strategy Sessions Contact Cheryl Tan: Facebook Instagram LinkedIn Twitter YouTube Pintrest Website Podcast https://www.youtube.com/c/cheryltan?sub_confirmation=1