Music for picture, also known as synch, is a growing slice of the music industry pie, and it’s experiencing seismic shifts just like the rest of the biz. Today on Music Tectonics, irregular host Tristra Newyear Yeager explores the synch terrain with Tanvi Patel, CEO and owner of indie catalog company Crucial Music. Tanvi digs in to how synch works and how the shifting media landscape is causing tremors in synch too. Music is like Fire, as we learned last week, igniting new uses for music and new ways of licensing and generating revenue. What new opportunities for licensing music arise when more and more products weave music into their makeup? How is “Peak TV” and the proliferation of streaming media services changing the synch ecosystem?

The Music Tectonics podcast goes beneath the surface of the music industry to explore how technology is changing the way business gets done. Weekly episodes include news roundups and interviews with music tech movers & shakers. Visit MusicTectonics.com to learn more.