In today’s day and age of digital marketing, there are countless platforms, tactics and strategies companies can implement to try to get more customers and increase their revenue. Despite all of this ‘progress’ one avenue continues to be ever dominate in swaying the minds of consumers – testimonial and referrals.

While I can spend hundreds of dollars convincing you of something, the advice of a well trusted friend can have the same effective – just with zero marketing spend.

But how do you get these testimonials? A listener has written to ask us how to go about getting this coveted recommendation for their company.