With any online marketing system the use of a mass email service is a must to streamline and automate your business, unfortunately not everyone has the knowledge on how to get started

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Creating a email drip campaign for your online business is one of the most important methods to make sales. This method can be used in many other ways such as running recruiting campaign in a MLM business. However there are a few things to consider before you decide what service or method you are going to use.

Employing the right email strategy

We all have our own strategies and in all fairness you will go through a process of finding the best one that suits you and your customer base. Whatever strategy you intend to use to get warm leads on your list it will entail having a blog, landing page or opt in form. The main reason for the opt-in approach is because the prospect is asking for information. This information is likely to offer a solution to an existing problem that the prospect wants to solve. The subscriber is expecting to have their problem solved. I believe that the email marketers role is to offer solutions to their problems and then offer overtime follow ups as a reminder of the solution you have offered. Once it is clear that your solution was not something they want or need, suggest other solutions within their target group. Remember the emails must be relevant and informative to keep the interest of the reader.  

Source: digital-selling.org/email-mass-marketing