“You are what you eat” is an old adage that’s really true; educated consumers know it and are extremely conscious of it these days. This awareness is thanks to social media, other consumers, and a rise of those afflicted with a variety of food intolerances to things such as gluten, lactose, sugars, legumes, and other foods, which cause gas and bloating, among other things.

Good digestion is so important, and there are a lot of products on the marketplace to benefit gut health: probiotics and enzymes. How is this marketplace responding to an increased interest from consumers?