CEO of PodReacher Jaclyn Schiff joined the K-Stream Podcast and dropped all kinds of knowledge. PodReacher is a company that helps podcasters turn their episodes into blog posts, but we talked about so much more than that.

In addition to why it makes sense for brands to turn their episodes into blogs, we talked about the importance of SHOW NOTES. I’ll admit, I haven’t put as much effort into mine as I should have. This is something I learned in my conversation with Jaclyn. But what was particularly intriguing was what she had to say around who your show notes should be intended for. Are they for your current audience? Do they provide better SEO and attract a new audience?

And of course, we had to talk about some things she has her eyes on as far as the future of podcasting.

Please take a listen. And of course, check out PodReacher at PodReacher.com if you need some help in better marketing your own podcast.