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Getting the Right Fractional CMO for Your Team With Margaret Kelsey
Fractional workers — or part-time employees — can elevate your business without the commitment of a full-time hire.
In this episode, Margaret Kelsey explores how a fractional CMO can help you reach your target audience, dominate your niche, and scale efficiently with limited resources. She also explains why SEO isn’t the silver bullet it once was.
With over a decade of experience building marketing programs for B2B SaaS companies, Margaret now advises founders and marketers through her business, TatCo. She currently serves as a fractional CMO for Kodaris, a fast-growing bootstrapped SaaS company, and has worked with a range of B2B SaaS businesses as both an advisor and fractional worker.
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Thanks to Margaret for joining us and providing valuable insights into hiring a marketer and scaling operations. Next week, we explore how to build authority in your market as a solopreneur with Devin Bramhall.
plugin.fm is brought to you by Freemius, your all-in-one e-commerce partner for selling software, plugins, themes, and SaaS. If you enjoyed this episode, head to plugin.fm to check out previous episodes.
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By FreemiusFractional workers — or part-time employees — can elevate your business without the commitment of a full-time hire.
In this episode, Margaret Kelsey explores how a fractional CMO can help you reach your target audience, dominate your niche, and scale efficiently with limited resources. She also explains why SEO isn’t the silver bullet it once was.
With over a decade of experience building marketing programs for B2B SaaS companies, Margaret now advises founders and marketers through her business, TatCo. She currently serves as a fractional CMO for Kodaris, a fast-growing bootstrapped SaaS company, and has worked with a range of B2B SaaS businesses as both an advisor and fractional worker.
----
Thanks to Margaret for joining us and providing valuable insights into hiring a marketer and scaling operations. Next week, we explore how to build authority in your market as a solopreneur with Devin Bramhall.
plugin.fm is brought to you by Freemius, your all-in-one e-commerce partner for selling software, plugins, themes, and SaaS. If you enjoyed this episode, head to plugin.fm to check out previous episodes.