It's one thing to formulate and define a marketing strategy, realizing all those ideas in practice is a completely different ballgame. This is exactly what marketers in marketing operations do according to Darrell Alfonso: getting things done!

In this episode, Elias and Mark have a chat with Darrell Alfonso, the Global Operations Manager at Amazon Web Services (AWS). Darrell has a strong background in marketing technology and has experience with tons of tools, including Marketo.

We discuss the following:

The role and importance of marketing operations 

What marketing metrics to measure for success

Measuring against 'what if we did not do any marketing efforts?'

Trends in Martech for 2021

The importance of marketing attribution

LinkedIn Darrell Alfonso: https://www.linkedin.com/in/darrellalfonso/ 

Website Amazon Web Services: https://aws.amazon.com/ 

If you want to be on this podcast or would like to know more about Marketing Technology, visit our website at marketingguys.com or contact Elias Crum at [email protected]