Getting to “Aha!” in Product Validation, with Darshan Mehta

Would you prefer to learn before launch that your new product idea has flaws that will stop customers from buying? Or wait until it's built and much harder to fix? Validation research through focus groups, surveys and polls can deliver insights important enough to change a product's fortunes—IF you ask the right questions and know what to listen for. Darshan Mehta has written a book about capturing insights, and shares what you need to know to get it right.