Baby Boomers represent the second largest generation in the U.S. and maintain significant spending power. 

In this podcast, our analysts share insights from our Eating Occasions Compass database (which records the who, what, why, when, and where of eating behavior in three waves of annual research) on generation-specific needs and behaviors for Baby Boomers today. 

 Listen in and learn more about how Baby Boomers are:

• Signaling a desire for solutions and convenience when it comes to cooking
• More likely to be living in one or two-person households
• More likely to be eating alone
• More likely to eat dinner (and plan for it)
• Cooking and eating with a health condition in mind
• Seeking products and easy recipes geared toward one or two servings with minimal preparations and ingredients that are “familiar”

Interested to learn more about Boomers' eating and drinking needs and behaviors? Our Modern Approaches to Eating 2022 report explores in depth the spectrum of eating approaches that consumers pursue today along with the attitudes, needs, and goals that motivate them and the considerations and challenges they encounter along the way. 

 Download a copy of the Modern Approaches to Eating 2022 study overview and order form here.

Learn more about how Hartman’s syndicated reports can be an essential resource to help you navigate the way forward in these uncertain times. Contact: [email protected]

If you like these insights, subscribe to our free weekly email newsletter where we share data-packed infographics, insightful articles, food & beverage industry trends and more.