Getting to Know Gen Z Adult Eating Occasions

In this podcast, we analyze how as Gen Z matures into young adults (ages 18 - 24), they embrace a wide range of beliefs, behaviors and values that intersect with eating occasions and food culture ranging from an enthusiasm for cooking (yet loving to eat out) to interests in global tastes that go beyond traditional American cuisine.  As measured in our Eating Occasions Compass database (which records the who, what, why, when and where of eating behavior in three waves of annual research), learn how Gen Z adults are:Exploring their love for cooking (with new culinary tools and techniques)Eating both alone and with othersEating out and at homeConsuming snacks, foods and beverages during gamingSeeking global tastes and flavorsInterested in foods and beverages with functional benefits like reducing stress and anxietySeeking foods and beverages with attributes that include simple ingredients, organic, fresh and less processed, sustainable and convenient Interested to learn more about consumer eating occasions? Available June 30, 2022, our upcoming Modern Approaches to Eating 2022 report explores in-depth the spectrum of eating approaches (e.g., plant-based eating) that consumers pursue today, along with the attitudes, needs and goals that motivate them and the considerations and challenges they encounter along the way.   Download a copy of the Modern Approaches to Eating 2022 study overview and order form here.

If you like these insights, subscribe to our free weekly email newsletter where we share data-packed infographics, insightful articles, food & beverage industry trends and more.