Getting to Know Millennial Eating Occasions

In this podcast, we analyze the influential expectations of Millennials (ages 25 - 40) in terms of their eating habits, needs, and values in relation to foods and beverages today.  Listen in to learn how Millennials are a truly food forward generation embracing a wide variety of needs relating to health and functionality, social connections, and scratch cooking. We discuss how Millennials are more likely to have premium and experiential needs which include high interest in local seasonal foods, authentic global flavors, artisan ingredients, and purchasing products with unique brand narratives and stories.  As our analysts share insights from our Eating Occasions Compass database (which records the who, what, why, when, and where of eating behavior in three waves of annual research), learn how Millennials are:Eating earlier in the day than other generationsExploring their love for cooking (with new culinary tools and techniques)More apt than other generations to utilize leftoversEating both alone and with othersEating out and at home – and their relationship with restaurantsEmbracing sustainability and the social impact of brands in the way they vote with their dollars when purchasing Seeking global tastes and flavors and foods and beverages with attributes that include baseline considerations for convenience, flavor, fresh, less processed, and sustainable We finish the podcast with implications for the food and beverage industry to meet the eating occasion needs and values of this influential generation.   Interested to learn more about consumer eating occasions? Our Modern Approaches to Eating 2022report explores in-depth the spectrum of eating approaches (e.g., plant-based eating) that consumers pursue today, along with the attitudes, needs, and goals that motivate them and the considerations and challenges they encounter along the way.  Download a copy of the Modern Approaches to Eating 2022 study overview and order form here.  Learn more about how Hartman’s syndicated reports can be an essential resource to help you navigate the way forward in these uncertain times. Contact: [email protected]

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