Episode 24 of our Community Show is with Ashi Bhat, web3 marketer and founder of Insider App, a blockchain loyalty solution for consumer brands. Ashi brings a wealth of marketing and brand consulting experience for ASX 200 brands as well as web3 native brands. In this interview, we learn why big brands like Starbucks, Nike, Gucci, Salesforce and Amazon are making big moves in the metaverse, and how web3 and NFT strategies are transforming the customer experience through hyper engagement, co-ownership, community loyalty and creator experiences. We also discuss the challenges that need to be solved - UX, security, regulation and education - to accelerate mainstream adoption.

Your interviewer for this episode is Shahirah Gardner.

Timestamps

0:00: Introduction

1:00: Why it’s great to see big brands entering the metaverse

2:30: Ashi’s journey from web2 marketing consulting into web3

5:00: Evolution of marketing funnel from web 1 - web 3 and the big opportunity for active customer engagement, co-ownership, community, loyalty

7:30 Nike RTFKT as a great example

10:00 Creating hyper engaged communities as a loyalty strategy

11:00 What is Insider App?

12:30 Brands need to offer education and exploration

15:00 Language used for mainstream audience

17:00 Can Salesforce, Amazon solve the UX challenge for mainstream?

19:00 Direct to Avatar brand experience: Forever New, Gucci

22:00 What brands need to consider when building community

24:00 More about Insider App

Links

- Native Marketer website - https://nativemarketer.substack.com/

- Ashi on LinkedIn - https://www.linkedin.com/in/ashibhat/

Our website is available at https://www.defi.org.au/

Check out our weekly newsletter available each Monday at https://australiandefiassociation.substack.com/

SPONSOR LINKS

NotCentralised - https://www.notcentralised.com/

Sensand here - https://sensand.com/

Stone & Chalk - https://www.stoneandchalk.com.au/web3

Fireblocks - https://www.fireblocks.com/

Adiuvo Legal - https://adiuvolegal.com.au/home

Block Earner - https://blockearner.com.au/

Digital Village - https://digitalvillage.network/

Klyp - https://klyp.co/

Join in on the conversation on our Discord at https://discord.gg/ZRCTDdsVEF

None of the content in this video should be considered financial advice.

#DeFi #blockchain #crypto #web3 #NFTs #GameFi #DAOs