Ep. 554 – Getting to Know the Metaverse with Vera Chien, Executive Director of Global Research, Insights, & Analytics at Warner Media

This episode is in collaboration with MRMW North America 2022.

Today I’m joined by Vera Chien, Executive Director of Global Research, Insights, & Analytics at Warner Media. 

Warner Brothers Discovery was founded nearly 100 years ago. Annual revenues are estimated at $36B with 26,000 employees globally. Some of their brands include Adult Swim, AT&T;, Boomerang, Cartoon Network, CNN, HBO, and Hanna-Barbera to name just a few. 

Prior to joining Warner Media, Vera served as a senior insights leader at Mattel, Del Monte, and Microsoft. 

MRMW North America 2022: 

* Website: https://na.mrmw.net/* Date: June 15-16, 2022* Location: Atlanta, Crowne Plaza Atlanta Midtown* Tickets: https://na.mrmw.net/#tile_timer 

Find Vera Online:  

* LinkedIn: https://www.linkedin.com/in/vera-chien-a30b0811/ * Company: https://www.warnerbros.com/ 

Find Jamin Online:

* Email: [email protected] * LinkedIn: www.linkedin.com/in/jaminbrazil* Twitter: www.twitter.com/jaminbrazil 

Find Us Online: 

* Twitter: www.twitter.com/happymrxp * LinkedIn: www.linkedin.com/company/happymarketresearch * Facebook: www.facebook.com/happymrxp * Website: www.happymr.com 

Music: 

* “Clap Along” by Auditionauti: https://audionautix.com 

This Episode is Sponsored by:

The Michigan State University’s Master of Science in Marketing Research Program delivers the #1 ranked insights and analytics graduate degree in three formats: 

* Full-time on campus * Full-time online * Part-time online

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If you can’t commit to their full degree program, simply begin with one of their 3-course certificates: Insights Design or Insights Analysis. 

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If you are looking to achieve your full potential, check out MSMU's programs at: broad.msu.edu/marketing.

HubUX is a research operation platform for private panel management, qualitative automation including video audition questions, and surveys. 

For a limited time, user seats are free. If you’d like to learn more or create your own account, visit hubux.com. 

[00:00:00]Jamin Brazil: Hey everybody, this is Jamin, you're listening to the Happy Market Research Podcast. I am joined today by Vera Chien, executive director of global research insights and analytics at Warner Media. Actually, name change, Warner Bros. Discovery. Warner Bros. Discovery was founded nearly a 100 years ago, annual revenues are estimated at 36 billion dollars with 26,000 employees globally. Some of their brands include Adult Swim, AT&T;, Bloomberg, Cartoon Network, CNN,