<p>Knowing your ideal customer is key to successful marketing. Knowing them better than they know themselves is where the magic is. Here's how to do it. </p>

Knowing your ideal customer is key to successful marketing. Knowing them better than they know themselves is where the magic is. Here's how to do it.

<p>Knowing your ideal customer is key to successful marketing. Knowing them better than they know themselves is where the magic is. Here's how to do it.&nbsp;</p>

Getting to know your ideal customer

Fun conversations and interviews about marketing campaigns, strategies, tactics and ideas to help marketers and business owners get the most out of their marketing and advertising. Sometimes, silly, sometimes rude, always useful.

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Getting to know your ideal customer

Getting to know your ideal customer