In the fourth episode of the Ready, Set, Go-to-Market podcast, Holly Watson welcomes Joël Lindheimer, Senior Vice President of Engineering at Sprinklr.

Go-to-market can be a whirlwind of initiatives; how can product marketers manage expectations, meet deadlines, and fulfill goals set by management, whilst ensuring a quality product is delivered to the market?

Holly and Joël Lindheimer discuss the process building up to a product launch, and what happens once a product has been released to the market.