In this episode of the Age of Adoption Podcast, Keith interviews Jess Bergman, Acting Director of Marketing and Communications at the New Buildings Institute. Jess shares her extensive career journey across nonprofits, government, Google, and more, offering lessons learned in the fields of energy efficiency and building decarbonization.

The discussion explores the major barriers to climate adoption, both perceived and actual, and emphasizes the importance of effective messaging and policy incentives. The episode also highlights NBI’s annual Getting to Zero Forum, a premier event focused on decarbonization in the built environment.