On this episode of Build Better Brands, Danielle Clarke is joined by Julia Burkin, a life guide who helps people and business owners get through their ups and downs. 

KEY TAKEAWAYS

• We’re one human being and we do lots of things, and if you get an imbalance in any area of the one human that you are, that can have a knock on effect to other parts of your work/life/activities that you’re trying to do. It’s a fine balance to look for, be that physical or mental. It’s not really me finding the balance for them, it’s them realising they have to find the balance for themselves.
• Most people feel that they can look after themselves and make decisions that work for them. Some people recognise that the things that they’ve been doing over and over again are still keeping them in that ‘stuck place’ that they’re in. They might have tried every other way of moving from where they are now to where they want to be, and at that point they realise that they could read another self-help book or listen to another podcast or talk to a different friend, but they’re still stuck and they need to have some help. I guide people from being stuck to being unstuck. Once people realise that someone can listen to what they’re saying and identify perhaps some of the reasons why they’re stuck and explore them in a safe and caring environment.
• Imagine you’ve solved all the problems that are stopping you from being where you want to be, imagine what that life looks like for you and the we explore what you see, hear, feel, touch, taste, who might be with you. Then I let the person paint a picture or create a visual or something about themselves in this future place that they want to be. The longer you do that and the more detailed it is there’s a shift between saying “I want to be happier” and being able to see what happiness looks and feels like, which makes it a lot easier to get there because you’re going towards something you’ve imagined. 
• Self-care, for me, is the ability to check in on yourself from top to toe and look at what’s working, what’s feeling a bit achy/croaky/not quite 100% and what can I do to fix it?

BEST MOMENTS

‘Some people recognise the imbalance and decide to act, and it’s that deciding to act that allows you to get your life back on track.’

‘Sometimes as a life coach you need to be challenging and you might push people to go where they don’t want to go, but you have the skills to hold them in a safe space if you do go there. Other times you say: “I’m listening” and for some people that’s all they need – somebody to listen to them.’

‘If you imagine something to be true and you put that out there into the universe your internal systems don’t know if that’s true or not, so they assume it is true because you’ve said they are there.’

‘You should always keep your own cup filled and only give to others from the overflow that goes into your saucer.’

ABOUT THE GUEST

Julia Burkin is a life coach who has had her fair share of family and career ups and downs; some of which are relevant to her clients. Regardless, she has a great deal of life experiences and learning that she brings to her coaching work.

Website: https://www.juliaburkin.co.uk/  

ABOUT THE HOST

Danielle Clarke is a Brand and Marketing Consultant, University Lecturer and Business Owner.

Since 2006 Danielle has provided brand design and marketing support for clients including Škoda, Gtech, UK Biocentre, UK Mail and GIRLvsCANCER Danielle is committed to helping brands that want to have a positive impact on people’s lives. She spends her time consulting and working with business owners to help them attract and retain their best customers.

Insta - @danielleclarkecreative | [https://www.instagram.com/danielleclarkecreative/]

LinkedIn - [https://www.linkedin.com/in/danielle-clarke-creative/]

Twitter - @D4nielleCl4rke |  [https://twitter.com/D4nielleCl4rke]

Email - [email protected]

Website: www.danielleclarkecreative.com 

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