In this episode of Just Start: Get Visible, I sit down with Matt, founder of Jafe Cycling, who shares his powerful pivot from fiber optic engineering to entrepreneurship during the 2020 pandemic. What started as helping neighbors fix bikes quickly evolved into a purpose-driven business rooted in listening, community, and connection.

Matt breaks down how his past experiences shaped his "secret sauce" for success, the intentional culture he's building through his shop, and how visibility can start with simply showing up—like joining a local ride. We also explore his bigger vision: using cycling as a pathway for youth development, wellness, and opportunity.

Plus, Matt gives us a behind-the-scenes look at the anatomy of a high-end bike and the tech that's transforming the riding experience.