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Getting Voice of Customer (VoC) Right : The Measurement Minute #10 w. Gary Angel
The Measurement Minute #10 with Gary Angel : Getting Voice of Customer (VoC) Right VoC is a primary driver of more strategic analytics. But using it that way demands a shift from scoreboard metrics to investigating the real drivers of customer decision-making.
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By Gary Angel
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The Measurement Minute #10 with Gary Angel : Getting Voice of Customer (VoC) Right VoC is a primary driver of more strategic analytics. But using it that way demands a shift from scoreboard metrics to investigating the real drivers of customer decision-making.