In this episode, Matt & Lauren tackle the upcoming holiday season. They’ll discuss best practices for getting your books ready, optimizing your site or bookstore, speaking to gift givers instead of your target audience, and reviewing your social media for book promo opportunities.  


Dive Deeper

💡 Check These Resources

• Make Books Make Bank PDF Download
• McKinsey on US Holiday Shopping 2023
• Forbes on 6 Trends From The 2023 Holiday Season That Can Shape 2024

💡 Read These Blog Posts

• Sell More Books With A Holiday Social Media Strategy
• Discounting Best Practices and Biggest Blunders
• Black Friday & Cyber Monday Holiday Sales Planning
• 9-Point Book Sales Checklist For Holiday
• 5 Ways To Get Your Lulu Direct Shopify Store Ready For The Holidays

💡 Watch These Videos

• Webinar | Make Books, Make Bank: Your Guide To Holiday Success
• Webinar | Boost Fall Book Sales With A Stellar Marketing Plan

💡 Listen to These Episodes

• Episode #31 | Your 7-Step Guide to Building an Online Bookstore 
• Episode #11 | Email Marketing for Authors and Creators
• Episode #13 | Earning Free Publicity for Your Book

💀 Can’t wait for our next episode? Check out our Resources page for links to our blog, our YouTube channel, and more.
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