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Getting Your Business Into the AI Conversation (AEO Strategy Guide)
60% of searches now end without a click. If you're still optimizing for Google rankings while your competitors are getting cited by ChatGPT, you're already behind.
Answer Engine Optimization (AEO) - also known as GEO, GSO, AIO - is fundamentally changing how customers find businesses. Instead of ranking #1 on Google, you need to become the source that AI engines quote when someone asks a question. This isn't SEO 2.0. It's a complete shift in how search works.
What You'll Learn:
- Why "getting cited" matters more than "ranking high"
- How LLMs actually decides which sources to quote
- Target's billion-dollar bet on generative commerce (and what it means for small businesses)
- WHY you need to learn how to optimize for answer engines
Kyle and Jess break down the technical mechanics behind AI search, explain why conversational queries are killing traditional keywords, and reveal the end game: purchases happening entirely inside ChatGPT with zero website visits.
We also cover this week's AI infrastructure news - OpenAI's massive Nvidia partnership and what it means for tool accessibility - plus product launches from Amazon, Google, and Perplexity that signal where commerce is heading.
Part 1 of 2. Next week, we get tactical with implementation frameworks, measurement strategies, and specific actions you can take immediately.
Timestamps:
00:00 What We've Been Up To This Week
04:05 What is AEO and How is it Different from SEO?
08:20 The Zero-Click Era: How AI Answers Killed the Blue Link
12:36 Getting Cited, Not Ranked: The New Rules of Visibility
17:17 Behind the Algorithm: What Makes Content Citation-Worthy to AI
21:22 Spam Meets AI: Why Answer Engines Are About to Get Messy
22:13 How People Actually Talk to AI (And Why It Matters for Your Business)
23:14 The Shift to Conversational Search
26:22 Why AI Search Skips the Top of Your Funnel
28:59 Target vs. Traditional SEO: A Real-World AEO Success Story
32:32 The End Game: When Purchases Happen Inside ChatGPT
34:55 If You're Not in the AI Conversation, You're Invisible
36:04 Tracking the Untrackable: Measuring Citation Optimization
40:03 AI News: The OpenAI-Nvidia Partnership & What It Means for You
44:43 AI News of the Week: Amazon Seller Assistant, Google AI Summaries & Perplexity's Email Agent
49:10 AI Gone Wrong: How ChatGPT Leaked Private Email Data
53:37 Key Takeaways: Why Early AEO Adopters Will Dominate
57:35 Wrap Up & Next Week's Tactical Deep Dive
The search landscape is shifting faster than most businesses realize. Share this with founders and marketers who need to understand where traffic is actually coming from now.
Follow Early Adoptr:
📱 Instagram: https://instagram.com/early_adoptr
🎵 TikTok: https://tiktok.com/@early_adoptr
💼 LinkedIn: https://linkedin.com/company/early-adoptr
📧 Newsletter: https://substack.com/@earlyadoptrpod
🔗 Resources: https://linktr.ee/early_adoptr
Get in touch with Early Adoptr: [email protected]
Follow Us on Socials & Resources:
IG: https://instagram.com/early_adoptr
TikTok: https://tiktok.com/@early_adoptr
YouTube: https://www.youtube.com/@early_adoptr
Substack: https://substack.com/@earlyadoptrpod
Resources: https://linktr.ee/early_adoptr
Hosted on Acast. See acast.com/privacy for more information.
View all episodes
By Early Adoptr60% of searches now end without a click. If you're still optimizing for Google rankings while your competitors are getting cited by ChatGPT, you're already behind.
Answer Engine Optimization (AEO) - also known as GEO, GSO, AIO - is fundamentally changing how customers find businesses. Instead of ranking #1 on Google, you need to become the source that AI engines quote when someone asks a question. This isn't SEO 2.0. It's a complete shift in how search works.
What You'll Learn:
- Why "getting cited" matters more than "ranking high"
- How LLMs actually decides which sources to quote
- Target's billion-dollar bet on generative commerce (and what it means for small businesses)
- WHY you need to learn how to optimize for answer engines
Kyle and Jess break down the technical mechanics behind AI search, explain why conversational queries are killing traditional keywords, and reveal the end game: purchases happening entirely inside ChatGPT with zero website visits.
We also cover this week's AI infrastructure news - OpenAI's massive Nvidia partnership and what it means for tool accessibility - plus product launches from Amazon, Google, and Perplexity that signal where commerce is heading.
Part 1 of 2. Next week, we get tactical with implementation frameworks, measurement strategies, and specific actions you can take immediately.
Timestamps:
00:00 What We've Been Up To This Week
04:05 What is AEO and How is it Different from SEO?
08:20 The Zero-Click Era: How AI Answers Killed the Blue Link
12:36 Getting Cited, Not Ranked: The New Rules of Visibility
17:17 Behind the Algorithm: What Makes Content Citation-Worthy to AI
21:22 Spam Meets AI: Why Answer Engines Are About to Get Messy
22:13 How People Actually Talk to AI (And Why It Matters for Your Business)
23:14 The Shift to Conversational Search
26:22 Why AI Search Skips the Top of Your Funnel
28:59 Target vs. Traditional SEO: A Real-World AEO Success Story
32:32 The End Game: When Purchases Happen Inside ChatGPT
34:55 If You're Not in the AI Conversation, You're Invisible
36:04 Tracking the Untrackable: Measuring Citation Optimization
40:03 AI News: The OpenAI-Nvidia Partnership & What It Means for You
44:43 AI News of the Week: Amazon Seller Assistant, Google AI Summaries & Perplexity's Email Agent
49:10 AI Gone Wrong: How ChatGPT Leaked Private Email Data
53:37 Key Takeaways: Why Early AEO Adopters Will Dominate
57:35 Wrap Up & Next Week's Tactical Deep Dive
The search landscape is shifting faster than most businesses realize. Share this with founders and marketers who need to understand where traffic is actually coming from now.
Follow Early Adoptr:
📱 Instagram: https://instagram.com/early_adoptr
🎵 TikTok: https://tiktok.com/@early_adoptr
💼 LinkedIn: https://linkedin.com/company/early-adoptr
📧 Newsletter: https://substack.com/@earlyadoptrpod
🔗 Resources: https://linktr.ee/early_adoptr
Get in touch with Early Adoptr: [email protected]
Follow Us on Socials & Resources:
IG: https://instagram.com/early_adoptr
TikTok: https://tiktok.com/@early_adoptr
YouTube: https://www.youtube.com/@early_adoptr
Substack: https://substack.com/@earlyadoptrpod
Resources: https://linktr.ee/early_adoptr
Hosted on Acast. See acast.com/privacy for more information.