In this episode, Oshodi welcomes Saidat Lawal-Mohammed, an accomplished expert with over 20 years of experience in business and marketing.

Currently leading Executive Education at the China Europe International Business School Africa, Saidat shares invaluable insights on how MSMEs can thrive in today’s competitive landscape. We dive into key strategies for identifying market needs, standing out from competitors, and effectively pricing products or services.

This discussion is a must-listen for aspiring entrepreneurs and seasoned business owners alike. Tune in for an enlightening conversation!