Marketing is an essential part of any business, but it can be especially challenging for early-stage startups. With limited resources, it's important to make sure that your marketing dollars are being spent wisely.

One of the biggest mistakes that startups make is not tracking their marketing spend effectively. This makes it difficult to see what's working and what's not, and to make necessary adjustments.

Here are four key areas where startups should track their marketing spend:

By tracking your marketing spend in these four areas, you can get a better understanding of where your money is going and how it's impacting your business. This information can help you make better decisions about your marketing strategy and allocate your resources more effectively.

The description you provided also mentions that these demarcations are not set in stone and may vary from business to business. This is true. The specific areas where you track your marketing spend will depend on your specific business and goals. However, the four areas mentioned above are a good starting point for most startups.