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Getting Your Marketing Ready for Generation Alpha
Different generations are beginning to have an increase in educational influence.
Having a marketing strategy that can adapt but be intentional when helping non-traditional students is key.
With information expected to be accessible at the click of a button, how can your institution firmly support these prospective learners with potentially limited marketing resources?
Brad Entwistle,">Brad Entwistle, Founding Partner at imageseven">imageseven takes us down under with a unique Australian perspective.
Drawing parallels between the U.S. and Australian educational systems, Brad helps us understand how to deconstruct different generational communication styles and interactions.
Join us as we discuss:
- [11:22] Millennial parent content preferences
- [16:21] Varying financial influences for students
- [21:23] How to present to Gen Alpha
- [36:49] AI in Australia and the U.S.
Check out these resources we mentioned during the podcast:
- Mindstuck">Mindstuck by Michael McQueen
To hear this interview and many more like it, subscribe on Apple Podcasts">Apple Podcasts, Spotify">Spotify, or our website">our website or search for The Higher Ed Marketer in your favorite podcast player.
Hosted on Ausha. See ausha.co/privacy-policy for more information.
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By Caylor Solutions
5
4949 ratings
Different generations are beginning to have an increase in educational influence.
Having a marketing strategy that can adapt but be intentional when helping non-traditional students is key.
With information expected to be accessible at the click of a button, how can your institution firmly support these prospective learners with potentially limited marketing resources?
Brad Entwistle,">Brad Entwistle, Founding Partner at imageseven">imageseven takes us down under with a unique Australian perspective.
Drawing parallels between the U.S. and Australian educational systems, Brad helps us understand how to deconstruct different generational communication styles and interactions.
Join us as we discuss:
- [11:22] Millennial parent content preferences
- [16:21] Varying financial influences for students
- [21:23] How to present to Gen Alpha
- [36:49] AI in Australia and the U.S.
Check out these resources we mentioned during the podcast:
- Mindstuck">Mindstuck by Michael McQueen
To hear this interview and many more like it, subscribe on Apple Podcasts">Apple Podcasts, Spotify">Spotify, or our website">our website or search for The Higher Ed Marketer in your favorite podcast player.
Hosted on Ausha. See ausha.co/privacy-policy for more information.
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