This week we’re grateful to be chatting with Reya Sehgal, manager of creative insights at Getty Images. Reya works as a bridge between creative content creation and consumers to ensure that the images we’re seeing on a daily basis align with what’s going on in broader society. In this episode, we learn about the evolution of the creative insights role and how Reya’s work is arguably more important today than ever before. Reya’s deep knowledge of today’s society and culture paired with her love of art makes for an incredibly insightful conversation. If you’re looking to become more invested in your organization’s DEI initiatives, this episode will arm you with the tools and conversations to do so! 

Guest Bio:

Reya Sehgal is a manager of creative insights at Getty Images. Reya brings her 10+ years of experience in the cultural sector to her role today at Getty Images, where she works to leverage data and research into actionable insights for marketers and brands. She classifies herself as an interdisciplinary curator, writer, performer, researcher, and strategist — who brings a critical perspective to cultural insights, experimental pedagogy, and multimedia storytelling. Reya’s work is grounded in two major tenets: imagination and justice. 

Key Takeaways:

• What are some small steps we all can take to make a difference in our organization? Reya shares some easy ways to get involved in DEI initiatives. 
• Reya shares how her role is making a significant difference in a world where we consume up to 20,000 ads and images a day. 
• We discuss how being informed has the power to make you less scared of getting it wrong and more empowered to get it right. 
• We learn about some helpful resources Getty Images has available, including this report.