Hosts: Brandt Krueger and David Adler
Guests: Lisa Miller, Fred Strickland

What does it take to plan the 2016 Democratic National Convention? In this episode, hosts David Adler and Brandt Krueger are joined by Hargrove Inc.’s executive director of production Fred Strickland and senior sales manager Lisa Miller as they report literally from the construction site in Philadelphia where the convention will take place. Fred and Lisa talk about how to juggle multiple stakeholders, the amount of infrastructure it takes to manage the “Big 5” media outlets, how to brand an event from every point of view (from the delegate, to the attendee, to the highway, to the entire city of Philadelphia), and more. They discuss the key lesson that every industry veteran knows: The planning never ends! Don’t miss this episode to learn directly from the field of one of the most highly anticipated events in 2016.

Download or subscribe to the show at bizbash.com/gathergeeks. Running time 32:52