Hosts: David Adler, Beth Kormanik
Guest: Steve Paster

In this episode of GatherGeeks, David Adler, C.E.O. sits down with Steve Paster, the founder and managing partner of Alpine Creative Group, a New York-based company that has been designing invitations and paper accessories for events for the last 30 years. Paster traces the history of the event invitation world, then explains the main things a modern event organizer needs to know. He delves into specifics on lead times, budgets, ways invitations should vary for different types of events, and how to write effective invitation copy. This episode is a must-listen for every planner who wants to make a positive impression before an event even begins.

Download or subscribe to the show at bizbash.com/gathergeeks. Running time: 32:35.