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Ghost Posts & Ephemeral Engagement: The Real Strategy Behind Threads’ Spooky Feature
Welcome to *Business Insights Daily*. I’m Seshank. Today, just in time for Halloween, we’re peeling back the curtain on a new and slightly spooky feature: Meta’s Threads rolled out “ghost posts”—updates that vanish from your feed after 24 hours. It’s a creative twist for users and a deliberate move from Meta as social media evolves.
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By Seshank BagavathWelcome to *Business Insights Daily*. I’m Seshank. Today, just in time for Halloween, we’re peeling back the curtain on a new and slightly spooky feature: Meta’s Threads rolled out “ghost posts”—updates that vanish from your feed after 24 hours. It’s a creative twist for users and a deliberate move from Meta as social media evolves.