Wayne Pollock is a former BigLaw (Am Law 50) senior litigation associate and the current Founder of Law Firm Editorial Service. The team at Law Firm Editorial Service ghostwrites BigLaw-quality thought-leadership marketing materials for law firms so that attorneys can market themselves while staying billable. 

Wayne is also the Founder of Copo Strategies, a hybrid legal services and communications firm focused on helping lawyers and their clients ethically, strategically, and proactively engage the court of public opinion. His counsel incorporates media strategy, legal strategy, ethics compliance, and defamation avoidance.

In this episode…

Without a doubt, the most effective methods for attorneys to market themselves are through thought leadership and content marketing. However, when lawyers are creating marketing content such as blog posts, they're taking away valuable time from their billable matters—ultimately decreasing the amount of revenue they are bringing into their firm.

So, how do you effectively market yourself to potential clients while still staying billable? According to Wayne Pollock, the Founder of Law Firm Editorial Service, the solution is simple: hire a ghostwriter. Wayne and his team of ghostwriters create thought leadership marketing materials for law firms of all sizes—so attorneys can continue to bring in revenue without missing out on the benefits of a great marketing strategy. 

Tune in to this episode of Spill the Ink as Michelle Calcote King is joined by Wayne Pollock, the Founder of Law Firm Editorial Service. Wayne provides his insights into the valuable benefits of using a ghostwriter to create thought leadership marketing content. He also discusses the types of attorneys that can benefit from ghostwriting services, his best practices for creating engaging blog posts, and how thought leadership content leads to more referral sources. Stay tuned.