The Generation Hustle Podcast

GHP # 106 - Operator #3 - The Role of CFO and Navigating Hyper Growth in Startup


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This episode features CJ Gustafson, the CFO of PartsTech and founder of the popular finance blog Mostly Metrics. He started his career in PE eventually wanting a bigger challenge, helping him land a role at a startup. Now as CFO, he describes the day to day and what it means to be the right hand person to the CEO.


In this episode, we cover topics such as:

- The role of a CFO

- Common financial mistakes made by startups

- Forecasting in a hypergrowth company

- The world of vanity metrics


00:03:00 Path to tech

00:07:52 The CFO role has evolved significantly.
00:10:49 Managing expectations in unpredictable startups.
00:16:37 Choose companies with growth potential.
00:20:02 Transparency and trust drive success.
00:24:06 Personalize and forecast for success.
00:30:20 Importance of cash flow forecasting
00:36:08 Metrics should be understandable, comparative, and be behavior-changing.
00:41:59 Avoid relying on vanity metrics.
00:46:02 Hiring within finance
00:51:32 Control of time equals happiness.
00:55:41 Stack your talents for success.

...more
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The Generation Hustle PodcastBy Generation H

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