As the Vice President of Institutional Sales at Horizons ETFs, Emerson Baker is responsible for communicating the various ways ETFs are shaping the global capital markets. He has dedicated his entire career to the ETF industry, having spent four years at BMO ETFs before joining Horizons.

Emerson understands the importance of wealth management and how to utilize the capital markets for these goals. Whether that’s investing into stocks and bonds, or ETFs and mutual funds, the investing strategy differs based on each individual, however the goal is the same - create wealth through sound investment decisions. However, not everyone has the financial literacy to take on such risks.

So we talk to Emerson about the capital markets, what we need to know before beginning to invest, and the steps we should be taking to become a successful investor. He also details the various traps along the way that we may fall into if we are not careful - such as crypto and forex pyramid schemes.

We hope you enjoy this informative conversation!

3:00 - Entering a career in capital markets   5:50 - What is the difference between an ETF and a stock?   8:30 - How to pick which ETFs to invest into 10:45 - What is the future market? 15:00 - Cryptocurrency and Forex "gurus" 19:55 - Building financial literacy 28:10 - How do each generation view the stock market? 31:20 - Why are stocks rallying during a pandemic when businesses are closed? 35:38 - Millennials and investing 46:25 - How to invest your first $1,000 54:15 - Lightning Round