Jeff is the Founder and President of Kimurawear, a leader in quality and innovative products in the martial arts community. Founded in 2006 from Brampton, Ontario, Kimurawear began creating training equipment for professional athletes of various disciplines. With their unique approach of forward thinking and attention to detail, the brand took over the MMA scene, featured on UFC stars such as Donald “Cowboy” Cerrone, Frankie Edgar, Thales Leites, and Jose Aldo.   

Jeff has since diversified his business portfolio, expanding into the world of real estate with various cottage properties across Ontario as well as his own podcast called Jeff Knows Inc.  We speak to Jeff about his journey into the combat sports world and what strategies he used to market his products to star athletes, especially before the days of social media. Jeff also explains how he pivoted from athletic wear to real estate, to his podcast. He also touches on the importance of balance in his life between work and family.  

This was an inspirational conversation with a true go-getter in all sense of the word. If you’re looking for some energy to fire you up today, click play and listen to Jeff’s story.  

Timestamps: 2:50 - How Kimurawear started 8:47 - Kimurawear's Growth Strategy 10:40 - Building relationships with your customers 13:15 - UFC Fighter Pay & Exclusive Deal with Reebok/Venum 20:50 - Why Jeff doesn't focus on his competitors 25:08 - The story of Jeff's son  29:26 - Transitioning to Real Estate 32:00 - Are you born an entrepreneur? 37:55 - Why you should never seek comfort 43:41 - Don't fall in love with your business 47:11 - Social Media, Perfection, & Road Trips 53:40 - Everyone has the opportunity to be great 58:50 - Lightning Round