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GHP #25 - Turning Passion into a Career with Buster Scher of HoopsNation!
Buster Scher is the founder of HoopsNation. At a young age, Buster knew he wanted to be a broadcaster. Throughout his high school years, he experimented with various outlets before deciding that he wanted to carve out a niche for himself in fantasy sports - enter Hoops Nation.
Hoops Nation started as a fantasy basketball page when Buster was 15 years old. Within a couple years, Buster found himself surrounded by like-minded creatives and brands alike. Buster would go on to partner with Dunk, Atlantic, Overtime, and Vayner Media, run by everyone's favourite Gary Vaynerchuk.
Today, Hoops Nation has over a million followers, while Buster continues to build onto his brand with the Buster Show, his personal podcast with athletes and celebrities. We talk to Buster about scaling up your brand, how to strategize your digital presence, and his experience interning at Vayner Media. Click play to start building!
Timestamps:
2:00 - How HoopsNation started
6:00 - How to build a successful brand
13:17 - There are no such things as mistakes
14:25 - Working with Gary Vaynerchuk
16:30 - Try every platform to serve your niche
22:56 - HoopsNation, CardsNation, and The Buster Show
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By Generation H
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5858 ratings
Buster Scher is the founder of HoopsNation. At a young age, Buster knew he wanted to be a broadcaster. Throughout his high school years, he experimented with various outlets before deciding that he wanted to carve out a niche for himself in fantasy sports - enter Hoops Nation.
Hoops Nation started as a fantasy basketball page when Buster was 15 years old. Within a couple years, Buster found himself surrounded by like-minded creatives and brands alike. Buster would go on to partner with Dunk, Atlantic, Overtime, and Vayner Media, run by everyone's favourite Gary Vaynerchuk.
Today, Hoops Nation has over a million followers, while Buster continues to build onto his brand with the Buster Show, his personal podcast with athletes and celebrities. We talk to Buster about scaling up your brand, how to strategize your digital presence, and his experience interning at Vayner Media. Click play to start building!
Timestamps:
2:00 - How HoopsNation started
6:00 - How to build a successful brand
13:17 - There are no such things as mistakes
14:25 - Working with Gary Vaynerchuk
16:30 - Try every platform to serve your niche
22:56 - HoopsNation, CardsNation, and The Buster Show