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GHP #44 - Building a Brand From Your Living Room with Erica Rankin!
Episode 44 is with Erica Rankin aka The Cookie Dough Girl.
Erica is the Founder and CEO of Bro Dough, Canada’s first 100% plant-based, protein-infused, edible cookie dough. Having launched her business in late 2019, Erica is the epitome of an entrepreneur, working out of a commercial kitchen rented by the hour, storing inventory in her living room, and even packing orders at her dining room table as they come in.
We sit down to chat with Erica about her story launching the brand, how she uses LinkedIn and TikTok to blow up her online presence practically for free, and the ins and outs of running a business. We hope you enjoy!
Timestamps
2:00 - What is Bro Dough?
4:00 - The Production Cycle
7:46 - Menu Creation - the weirdest flavour requests!
10:50 - Importance of Networking & Mentorship
13:36 - A Typical Day @ Bro Dough
15:25 - Managing Mental Health as an Entrepreneur
19:10 - Brand Strategy & Social Media Marketing
24:20 - Motivation for Entrepreneurship
28:25 - Lightning Round
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By Generation H
5
5858 ratings
Episode 44 is with Erica Rankin aka The Cookie Dough Girl.
Erica is the Founder and CEO of Bro Dough, Canada’s first 100% plant-based, protein-infused, edible cookie dough. Having launched her business in late 2019, Erica is the epitome of an entrepreneur, working out of a commercial kitchen rented by the hour, storing inventory in her living room, and even packing orders at her dining room table as they come in.
We sit down to chat with Erica about her story launching the brand, how she uses LinkedIn and TikTok to blow up her online presence practically for free, and the ins and outs of running a business. We hope you enjoy!
Timestamps
2:00 - What is Bro Dough?
4:00 - The Production Cycle
7:46 - Menu Creation - the weirdest flavour requests!
10:50 - Importance of Networking & Mentorship
13:36 - A Typical Day @ Bro Dough
15:25 - Managing Mental Health as an Entrepreneur
19:10 - Brand Strategy & Social Media Marketing
24:20 - Motivation for Entrepreneurship
28:25 - Lightning Round