Before there were endless action figure lines filling store shelves, there was G.I. Joe—the toy that helped invent the modern action figure and became a cultural phenomenon. From the original 12-inch military figures of the 1960s to the revolutionary 3¾-inch relaunch of the 1980s, G.I. Joe transformed the toy industry and generations of childhoods.

On this episode of The Tom Gulley Show, Tom explores the fascinating history of G.I. Joe action figures, how they came to be, why they became one of the best-selling toy lines of all time, and the innovations that forever changed the way toys were designed, marketed, collected, and played with. Along the way, he looks at the memorable figures, vehicles, accessories, and playsets that turned G.I. Joe into a lasting American icon.

Whether you grew up with the original Adventure Team, the Real American Hero line, or you're simply fascinated by toy history, this is a deep dive into one of the most influential toy brands ever created.

If you enjoy classic toys, pop culture history, nostalgia, and long-form storytelling, be sure to subscribe and join Tom live Monday through Thursday for new episodes of The Tom Gulley Show.

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