This week's guest is Giacomo Turra an Italian guitarist who began posting videos onto Instagram during the lockdown in 2020. Focusing on r&b, funk and jazz genres Giacomo has developed a unique and incredibly impressive playing style which led him to gain over 300 thousand followers and is soon to go on a tour around the US with his band.

0:00 - intro

0:28 - Posting in lockdown -a way to be creative and find community.

4:39 - Being self-taught with no desire to learn theory.

8:02 - Giacomo's and Leyla's experience with lessons + why theory can put you in boxes.

11:15 - What your creative process might look like having gone to a conservatoire.

13:50 - Instagram and its downsides - pressure to be consistent

16:58 - Building contacts on Instagram and feeling connected to people you don't know.

19:18 - Transitioning into showing more of your personality on a music-focused account.

21:36 - Social media personality or musician?

23:57 - Giacomo's process when it comes to making his covers.

27:45 - Working with multiple musicians on content.

29:24 - Getting frustrated and the aesthetics of recording.

32:26 - Why Leyla doesn't make her appearance the focus of her videos.

36:30 - Image is important (to an extent)

39:04 - Advice for people who want to start posting videos.

46:03 - What Giacomo feels he needs to work on.

47:58 - Giacomo talks US tour with his band + hopeful future tours

54:27 - Giacomo's Soundtrack to Success.