Many merchants treat gift cards, loyalty programs, and coupons as business features rather than strategies.

In this episode, we do discuss the features that set eCommerce and multichannel merchants up for success, but we also discuss strategies for using these features, including in combination with each other. The goal is always to find ways to appeal to consumers.

Guest: Pravin Kamble, 99minds.io

Host: Robert Rand, JetRails.com

Additional Resources:

In this episode, Pravin mentioned a new site (rallygiftcard.com) where shoppers will be able to go to find eCommerce gift cards, including from small and medium eCommerce businesses. If you're a merchant and want to be included you can submit your business through this Google Form: https://forms.gle/2wtW24QANBfEar5u8