Redefining meaningful gifting, MiniGem Comfort crafts purpose-driven packs designed to bring calm and connection during life’s most challenging times.

In this episode, Minaret shares how MiniGem Comfort began with small, thoughtful items for her brother during his stays in psychiatric hospitals, sparking the idea to craft products that soothe the senses and evoke a feeling of home. She opens up about the challenges of rebranding to better connect with her audience and trusting her instincts while navigating the complexities of business growth. With a focus on creating gifts that truly last, she reveals her plans to refresh MiniGem Comfort’s look, launch exciting new products, and reach more people in need of comfort and care.

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