Today, we're talking with veteran journalist Ashley M. Biggers. Through her business How to Pitch Media, Ashley teaches creatives and small business owners how to do media outreach, land press coverage, and use it to grow their businesses. In this conversation, Ashley speaks about the value of earned (free!) press coverage and how to get started—whether you have no idea where to begin or you're seasoned at doing publicity. She shares the biggest mistakes entrepreneurs make when contacting the media and how to maximize your social media efforts so journalists can find you. She also shares how to adapt your media outreach efforts during the COVID-19 pandemic.    Links:  Coronavirus guide:  https://www.howtopitchmedia.com/coronavirusguide Website:  https://www.howtopitchmedia.com/ Facebook:  https://www.facebook.com/HowtoPitchMedia Instagram:  https://www.instagram.com/howtopitchmedia/ Email:  [email protected]  

Bio: 

Over her twenty years as a professional journalist, Ashley M. Biggers has written 2,500 articles and interviewed around 12,500 sources—the majority of them have been creative entrepreneurs and small business owners. Her byline has appeared on CNN, USA Today, and many other top sites. Ashley is passionate about breaking down barriers between small business owners and the media, so more game-changing stories can be told.